On the occasion of Fuori Salone 2026, BMitalia unveils an exclusive event dedicated to contemporary design and new ways of reimagining exhibition spaces.
The event will take place on April 21st, from 6:00 PM to 10:00 PM, at La Boutique Home&Concept, a venue that perfectly embodies the values of research, aesthetics, and innovation that drive the project.
The event is organized by BMitalia in collaboration with Rizoma Architetture, with the aim of fostering an authentic exchange among industry professionals.
Design as Experience: The Talk
At the heart of the evening is a talk exploring a new way of conceiving the showroom—no longer just an exhibition space, but an immersive, narrative environment.
Through the Wonderland case study, an innovative approach will be presented in which design becomes an experience: a space conceived not only to display products, but to engage, inspire, and immerse visitors in a deeper, more sensory dimension.
Talks by architects, designers, and industry professionals will offer a concrete perspective on how the showroom can evolve into a space capable of telling stories, conveying values, and creating meaningful connections.
A Moment for Networking and Connection
The event will also be an opportunity to engage with the world of BMitalia, gain insight into its design approach, and connect in an informal and inspiring setting.
An event designed for professionals, enthusiasts, and anyone interested in exploring new visions of design and exhibition spaces.
Speakers
Davide Mostacchi | BM Italia
Nicola Mostacchi | BM Italia
Arch. Giovanni Franceschelli | Rizoma Architetture
Arch. Piergianni Martinelli | BM Suisse
Event information
Via Pisoni 6 | Milano | La Boutique Home&Concept
21.04.26
[18-22]
