Milan Design Week 2026 once again confirms itself as the leading global event for design and interior architecture. Milan becomes the international hub of contemporary living trends, where designers, brands and companies come together to share visions and innovations.

During Salone del Mobile and Fuorisalone, the city transforms into a widespread creative laboratory, generating new ideas and cross-disciplinary influences.

For BM Italia, Design Week represents a key moment of observation and active participation, essential for developing new solutions in bespoke interior design and spatial planning.

Wonderland Lugano: a new experiential showroom concept

Materials, design and interaction in space

Within this context, as Main Partner of La Boutique Home Concept, BM Italia, together with Rizoma Architecture, presented Wonderland Lugano, a project introducing a new experiential showroom concept.

Wonderland moves beyond the traditional exhibition model, transforming space into an immersive environment where materials, surfaces and furnishings become tools for design interaction.

The project is conceived for architects and interior designers, offering a direct and sensory experience: not just observing, but living the space, interacting with materials and generating new design inspiration.

This approach reflects a growing trend in contemporary design: the evolution of the showroom into an experiential space capable of enhancing materials, craftsmanship and brand identity.